UX from strategy to delivery

I'm a UX strategist & design leader with over 20 years of experience building digital products and end-to-end user experiences.

More about me

Selection of my work

B2C

Financial Services

UX Lead

Research

Used data insights to drive UX improvements

Graph of Digital containment %, years: 2020-2025

Boosting self-service by 15% | Ontario Teachers’ Pension Plan

I used multiple data sources to identify pain points along the digital retirement journey and led targeted UX enhancements that increased self-service containment by 15%.

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B2C

Financial Services

UX Lead

Research

Used data insights to drive UX improvements

Boosting self-service by 15% | Ontario Teachers’ Pension Plan

I used multiple data sources to identify pain points along the digital retirement journey and led targeted UX enhancements that increased self-service containment by 15%.

Read the story

Used data insights to drive UX improvements

Boosting self-service by 15% | Ontario Teachers’ Pension Plan

I used multiple data sources to identify pain points along the digital retirement journey and led targeted UX enhancements that increased self-service containment by 15%.

Read the story

B2B

B2C

Insurance

UX Lead

Led UX design of an insurance e-commerce platform

Parachute Insurance transactional screens

Achieving 5x industry average conversions | Munich Re

I led UX design of a digital insurance platform serving B2B and B2C audiences, resulting in conversion rates 5x the industry average through a low-friction user experience.

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B2B

B2C

Insurance

UX Lead

Led UX design of an insurance e-commerce platform

Achieving 5x industry average conversions | Munich Re

I led UX design of a digital insurance platform serving B2B and B2C audiences, resulting in conversion rates 5x the industry average through a low-friction user experience.

Read the story

Led UX design of an insurance e-commerce platform

Achieving 5x industry average conversions | Munich Re

I led UX design of a digital insurance platform serving B2B and B2C audiences, resulting in conversion rates 5x the industry average through a low-friction user experience.

Read the story

B2C

B2B

Insurance

UX Lead

Figma

Produced UX deliverables from concept to high-fidelity

Desktop view of Parachute Term Life Insurance's home page

Term Life insurance product | Munich Re

I co-led the design of the Parachute platform's most complex product, bringing all UX work in-house for the first time, from low-fidelity sketches to high-fidelity Figma mockups.

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B2C

B2B

Insurance

UX Lead

Figma

Produced UX deliverables from concept to high-fidelity

Term Life insurance product | Munich Re

I co-led the design of the Parachute platform's most complex product, bringing all UX work in-house for the first time, from low-fidelity sketches to high-fidelity Figma mockups.

Read the story

Produced UX deliverables from concept to high-fidelity

Term Life insurance product | Munich Re

I co-led the design of the Parachute platform's most complex product, bringing all UX work in-house for the first time, from low-fidelity sketches to high-fidelity Figma mockups.

Read the story

Financial Services

UX Lead

DesignOps

Figma

Led design system creation to improve UX consistency

Image of various design system components

Mobile-first design system for the member portal | OTPP

I championed and led the creation of a design system that brought coherence across the public site and member portal, giving designers and developers a shared source of truth.

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Financial Services

UX Lead

DesignOps

Figma

Led design system creation to improve UX consistency

Mobile-first design system for the member portal | OTPP

I championed and led the creation of a design system that brought coherence across the public site and member portal, giving designers and developers a shared source of truth.

Read the story

Led design system creation to improve UX consistency

Mobile-first design system for the member portal | OTPP

I championed and led the creation of a design system that brought coherence across the public site and member portal, giving designers and developers a shared source of truth.

Read the story

UX Lead

Research

Automation

Applied AI across research and design workflows

Illustration of using AI for research and design

Team enablement and experimentation | OTPP & Personal

I’ve developed taxonomies to analyze call transcripts using ChatGPT Enterprise, organized a conversational design training, and experimented with Claude, Framer, and Figma AI and Make.

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UX Lead

Research

Automation

Applied AI across research and design workflows

Team enablement and experimentation | OTPP & Personal

I’ve developed taxonomies to analyze call transcripts using ChatGPT Enterprise, organized a conversational design training, and experimented with Claude, Framer, and Figma AI and Make.

Read the story

Applied AI across research and design workflows

Team enablement and experimentation | OTPP & Personal

I’ve developed taxonomies to analyze call transcripts using ChatGPT Enterprise, organized a conversational design training, and experimented with Claude, Framer, and Figma AI and Make.

Read the story

Financial Services

UX Lead

Facilitation

Cross-functional

Collaborated across teams, stakeholders, and vendors

Internal alignment and external partnerships | Munich Re & OTPP

I've led UX design across cross-functional teams, directed external agencies, and brought diverse stakeholders into alignment to deliver effective digital products.

Read the story

Financial Services

UX Lead

Facilitation

Cross-functional

Collaborated across teams, stakeholders, and vendors

Internal alignment and external partnerships | Munich Re & OTPP

I've led UX design across cross-functional teams, directed external agencies, and brought diverse stakeholders into alignment to deliver effective digital products.

Read the story

Collaborated across teams, stakeholders, and vendors

Internal alignment and external partnerships | Munich Re & OTPP

I've led UX design across cross-functional teams, directed external agencies, and brought diverse stakeholders into alignment to deliver effective digital products.

Read the story