UX from strategy to delivery

I'm a senior UX designer and strategist with over 20 years of experience building digital products and end-to-end user experiences.

More about me

Selection of my work

B2C

Fintech

UX Lead

Research

Used data insights to drive UX improvements

Graph of Digital containment %, years: 2020-2025

Boosting self-service by 33% | Ontario Teachers’ Pension Plan

I used multiple data sources to identify pain points along the digital retirement journey and led targeted UX enhancements that increased self-service containment by 33%.

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B2C

Fintech

UX Lead

Research

Used data insights to drive UX improvements

Boosting self-service by 33% | Ontario Teachers’ Pension Plan

I used multiple data sources to identify pain points along the digital retirement journey and led targeted UX enhancements that increased self-service containment by 33%.

Read the story

Used data insights to drive UX improvements

Boosting self-service by 33% | Ontario Teachers’ Pension Plan

I used multiple data sources to identify pain points along the digital retirement journey and led targeted UX enhancements that increased self-service containment by 33%.

Read the story

B2B

B2C

Fintech

UX Lead

Led UX design of a conversion-focused platform

Mobile view of Parachute Life Insurance's home page

Achieving 5x industry average conversions | Munich Re

I led UX design of a digital insurance platform serving B2B and B2C audiences, resulting in conversion rates 5x the industry average through a low-friction user experience.

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B2B

B2C

Fintech

UX Lead

Led UX design of a conversion-focused platform

Achieving 5x industry average conversions | Munich Re

I led UX design of a digital insurance platform serving B2B and B2C audiences, resulting in conversion rates 5x the industry average through a low-friction user experience.

Read the story

Led UX design of a conversion-focused platform

Achieving 5x industry average conversions | Munich Re

I led UX design of a digital insurance platform serving B2B and B2C audiences, resulting in conversion rates 5x the industry average through a low-friction user experience.

Read the story

B2C

B2B

Fintech

UX Lead

Figma

Produced UX deliverables from concept to high-fidelity

Desktop view of Parachute Term Life Insurance's home page

Term Life insurance product | Munich Re

I co-led the design of the Parachute platform's most complex product, bringing all UX work in-house for the first time, from low-fidelity sketches to high-fidelity Figma mockups.

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B2C

B2B

Fintech

UX Lead

Figma

Produced UX deliverables from concept to high-fidelity

Term Life insurance product | Munich Re

I co-led the design of the Parachute platform's most complex product, bringing all UX work in-house for the first time, from low-fidelity sketches to high-fidelity Figma mockups.

Read the story

Produced UX deliverables from concept to high-fidelity

Term Life insurance product | Munich Re

I co-led the design of the Parachute platform's most complex product, bringing all UX work in-house for the first time, from low-fidelity sketches to high-fidelity Figma mockups.

Read the story

DesignOps

UX Lead

Figma

Led design system creation to improve UX consistency

Image of various design system components

Mobile-first design system for the member portal | OTPP

I championed and led the creation of a design system that brought coherence across the public site and member portal, giving designers and developers a shared source of truth.

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DesignOps

UX Lead

Figma

Led design system creation to improve UX consistency

Mobile-first design system for the member portal | OTPP

I championed and led the creation of a design system that brought coherence across the public site and member portal, giving designers and developers a shared source of truth.

Read the story

Led design system creation to improve UX consistency

Mobile-first design system for the member portal | OTPP

I championed and led the creation of a design system that brought coherence across the public site and member portal, giving designers and developers a shared source of truth.

Read the story

Research

Automation

Applied AI across research and design workflows

Illustration of using AI for research and design

Team enablement and experimentation | OTPP & Personal

I’ve developed taxonomies to analyze call transcripts using ChatGPT Enterprise, organized a conversational design training, and experimented with Claude, Framer, and Figma AI and Make.

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Research

Automation

Applied AI across research and design workflows

Team enablement and experimentation | OTPP & Personal

I’ve developed taxonomies to analyze call transcripts using ChatGPT Enterprise, organized a conversational design training, and experimented with Claude, Framer, and Figma AI and Make.

Read the story

Applied AI across research and design workflows

Team enablement and experimentation | OTPP & Personal

I’ve developed taxonomies to analyze call transcripts using ChatGPT Enterprise, organized a conversational design training, and experimented with Claude, Framer, and Figma AI and Make.

Read the story

Facilitation

Cross-functional

Collaborated across teams, stakeholders, and vendors

Internal alignment and external partnerships | Munich Re & OTPP

Throughout my career, I've collaborated closely with business stakeholders and partnered with internal and external design and development teams to deliver effective digital experiences.

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Facilitation

Cross-functional

Collaborated across teams, stakeholders, and vendors

Internal alignment and external partnerships | Munich Re & OTPP

Throughout my career, I've collaborated closely with business stakeholders and partnered with internal and external design and development teams to deliver effective digital experiences.

Read the story

Collaborated across teams, stakeholders, and vendors

Internal alignment and external partnerships | Munich Re & OTPP

Throughout my career, I've collaborated closely with business stakeholders and partnered with internal and external design and development teams to deliver effective digital experiences.

Read the story