Arbor Memorial
2014- 2016
Turning campaigns into leads across 100+ locations
The corporate site housed pages shared by all the branches, including company information and downloadable resources
The blog, built on the same platform, kept visual and navigational consistency with the rest of the site
Alongside this SEO work, I managed over $250K in digital campaign budgets across SEM, display, video, retargeting, and programmatic channels, directing multiple agencies on strategy and optimization based on performance. I also built campaign landing pages in HubSpot with embedded lead-generation forms. Together, this work drove an 80% increase in leads from online channels.
HubSpot landing pages and forms, integrated with the CRM to route leads to local sales teams for follow-up
I worked with the CRM team and oversaw the integration of the lead-generation web forms with Google Tag Manager and Dynamics CRM, resulting in more accurate attribution of sales by lead source (organic search, PPC, social, or email). This gave us visibility into which campaigns were performing best, so we could continually refine our strategy and budget allocation.
Taira is an incredibly talented Digital Marketer. She joined our team to lead Search Engine Optimization efforts, spearhead digital projects and manage key vendor relationships. Not only did Taira do all of these things flawlessly, but she also enhanced our ability to measure and track key marketing initiatives. She'll move your organization forward and challenge the status quo. I would love the opportunity to work with her again.
