20+ years in the digital industry
B2B and B2C audiences
With a background in visual arts and web design, I began my career building websites for tech startups, e-commerce, and non-profit organizations. As digital marketing emerged as its own discipline, I expanded my skills into hands-on digital marketing execution, and later moved into multidisciplinary roles designing customer journeys and improving conversion across digital channels.
I've developed deep expertise in marketing and design within financial services, helping organizations in highly regulated environments run compliant, high-performing marketing programs that also solve complex customer and business challenges.
My experience includes leading client acquisition strategies and omnichannel marketing initiatives integrating SEO, SEM, email marketing, and paid media (display, video, remarketing, programmatic) with landing pages, lead generation forms and microsites.
I've managed campaigns from planning and budgeting, through briefing and creative, to technical implementation, performance tracking, optimization, and reporting. Along the way, I've led cross-functional initiatives with internal teams (marketing, sales, product, development, customer support) and directed external agencies and media vendors.
I bring a balance of systems thinking, customer empathy, technical knowledge, visual design and attention to detail to everything I do.
Whatever the role, my focus remains the same: turning complexity into intuitive experiences that create value for both customers and businesses.