Omnichannel marketing from strategy to results

Omnichannel marketing from strategy to results

I'm a digital marketing and user experience professional with 20+ years of experience shaping user journeys and omnichannel experiences, including 15+ years in digital marketing and 8+ years in insurance and financial services.

I'm a digital marketing and user experience professional with 20+ years of experience shaping user journeys and omnichannel experiences, including 15+ years in digital marketing and 8+ years in insurance and financial services.

More about me

More about me

Selection of my work

Selection of my work

B2B2C

Financial Services

Digital Ad Campaigns

Email Marketing

Website Design

Establishing trust in a new brand and insurance platform

Parchute Insurance B2B & B2C Ads

Parachute Insurance | Munich Re

For the platform's launch and every product integration, I led the creation of B2B and B2C marketing materials, establishing the new Parachute brand and helping drive B2C conversion rates 5x the industry average.

Read the story

Establishing trust in a new brand and insurance platform

Parchute Insurance B2B & B2C Ads

Parachute Insurance | Munich Re

For the platform's launch and every product integration, I led the creation of B2B and B2C marketing materials, establishing the new Parachute brand and helping drive B2C conversion rates 5x the industry average.

Read the story

B2B2C

Financial Services

Digital Ad Campaigns

Email Marketing

Website Design

Establishing trust in a new brand and insurance platform

Parchute Insurance B2B & B2C Ads

Parachute Insurance | Munich Re

For the platform's launch and every product integration, I led the creation of B2B and B2C marketing materials, establishing the new Parachute brand and helping drive B2C conversion rates 5x the industry average.

Read the story

B2C

Consumer Services

Local SEO

Lead Generation

Website Design

Turning campaigns into leads across 100+ locations

Arbor Memorial's lead generation form

Local SEO & Lead Generation | Arbor Memorial

I led local SEO strategy for 100+ branch locations under one domain, and directed integrated campaigns across Google (search, display, retargeting), Facebook and YouTube. These efforts drove traffic to blog content and HubSpot landing pages, helping convert visitors into leads for the sales team.

Read the story

Turning campaigns into leads across 100+ locations

Arbor Memorial's lead generation form

Local SEO & Lead Generation | Arbor Memorial

I led local SEO strategy for 100+ branch locations under one domain, and directed integrated campaigns across Google (search, display, retargeting), Facebook and YouTube. These efforts drove traffic to blog content and HubSpot landing pages, helping convert visitors into leads for the sales team.

Read the story

B2C

Consumer Services

Local SEO

Lead Generation

Website Design

Turning campaigns into leads across 100+ locations

Arbor Memorial's lead generation form

Local SEO & Lead Generation | Arbor Memorial

I led local SEO strategy for 100+ branch locations under one domain, and directed integrated campaigns across Google (search, display, retargeting), Facebook and YouTube. These efforts drove traffic to blog content and HubSpot landing pages, helping convert visitors into leads for the sales team.

Read the story

Non-profit

Email Marketing

Campaign Management

Lead Generation

Website Design

Driving growth for Canada's youth entrepreneurship program

Desktop view of Futurpreneur's home page

Digital Marketing & Rebrand | Futurpreneur Canada

I designed and built the email newsletter, led the website redesign, and launched a Business Resource Centre for young entrepreneurs, alongside Google, Facebook, and agency-led contest campaigns. Together, these efforts grew web traffic by 54%, generated 100+ leads, and helped exceed the annual target of 765 startups launched.

Read the story

Driving growth for Canada's youth entrepreneurship program

Desktop view of Futurpreneur's home page

Digital Marketing & Rebrand | Futurpreneur Canada

I designed and built the email newsletter, led the website redesign, and launched a Business Resource Centre for young entrepreneurs, alongside Google, Facebook, and agency-led contest campaigns. Together, these efforts grew web traffic by 54%, generated 100+ leads, and helped exceed the annual target of 765 startups launched.

Read the story

Non-profit

Email Marketing

Campaign Management

Lead Generation

Website Design

Driving growth for Canada's youth entrepreneurship program

Desktop view of Futurpreneur's home page

Digital Marketing & Rebrand | Futurpreneur Canada

I designed and built the email newsletter, led the website redesign, and launched a Business Resource Centre for young entrepreneurs, alongside Google, Facebook, and agency-led contest campaigns. Together, these efforts grew web traffic by 54%, generated 100+ leads, and helped exceed the annual target of 765 startups launched.

Read the story