Effortless digital journeys, from first click to completion

I'm a Design Manager with 20+ years of experience turning complex customer and business challenges into intuitive, effortless digital journeys, including 8+ years leading UX strategy in insurance and financial services.

More about me

Selection of my work

B2C

Financial Services

UX Lead

Research

Used data insights to drive UX improvements

Graph of Digital containment %, years: 2020-2025

Boosting self-service by 15% | Ontario Teachers’ Pension Plan

I used multiple data sources to identify pain points along the digital retirement journey and led targeted UX enhancements that increased self-service containment by 15%.

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Used data insights to drive UX improvements

Boosting self-service by 15% | Ontario Teachers’ Pension Plan

I used multiple data sources to identify pain points along the digital retirement journey and led targeted UX enhancements that increased self-service containment by 15%.

Read the story

B2C

Financial Services

UX Lead

Research

Used data insights to drive UX improvements

Boosting self-service by 15% | Ontario Teachers’ Pension Plan

I used multiple data sources to identify pain points along the digital retirement journey and led targeted UX enhancements that increased self-service containment by 15%.

Read the story

B2B

B2C

Insurance

UX Lead

Led UX design of an insurance e-commerce platform

Parachute Insurance transactional screens

Achieving 5x industry average conversions | Munich Re

I led UX design of a digital insurance platform serving B2B and B2C audiences, resulting in conversion rates 5x the industry average through a low-friction user experience.

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Led UX design of an insurance e-commerce platform

Achieving 5x industry average conversions | Munich Re

I led UX design of a digital insurance platform serving B2B and B2C audiences, resulting in conversion rates 5x the industry average through a low-friction user experience.

Read the story

B2B

B2C

Insurance

UX Lead

Led UX design of an insurance e-commerce platform

Achieving 5x industry average conversions | Munich Re

I led UX design of a digital insurance platform serving B2B and B2C audiences, resulting in conversion rates 5x the industry average through a low-friction user experience.

Read the story

UX Lead

Research

Automation

Applied AI across research and design workflows

Illustration of using AI for research and design

Team enablement and experimentation | OTPP & Personal

I’ve developed taxonomies to analyze call transcripts using ChatGPT Enterprise, organized a conversational design training, and experimented with Claude, Framer, and Figma AI and Make.

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Applied AI across research and design workflows

Team enablement and experimentation | OTPP & Personal

I’ve developed taxonomies to analyze call transcripts using ChatGPT Enterprise, organized a conversational design training, and experimented with Claude, Framer, and Figma AI and Make.

Read the story

UX Lead

Research

Automation

Applied AI across research and design workflows

Team enablement and experimentation | OTPP & Personal

I’ve developed taxonomies to analyze call transcripts using ChatGPT Enterprise, organized a conversational design training, and experimented with Claude, Framer, and Figma AI and Make.

Read the story

Financial Services

UX Lead

Facilitation

Cross-functional

Collaborated across teams, stakeholders, and vendors

Internal alignment and external partnerships | Munich Re & OTPP

I've led UX design across cross-functional teams, directed external agencies, and brought diverse stakeholders into alignment to deliver effective digital products.

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Collaborated across teams, stakeholders, and vendors

Internal alignment and external partnerships | Munich Re & OTPP

I've led UX design across cross-functional teams, directed external agencies, and brought diverse stakeholders into alignment to deliver effective digital products.

Read the story

Financial Services

UX Lead

Facilitation

Cross-functional

Collaborated across teams, stakeholders, and vendors

Internal alignment and external partnerships | Munich Re & OTPP

I've led UX design across cross-functional teams, directed external agencies, and brought diverse stakeholders into alignment to deliver effective digital products.

Read the story

B2C

B2B

Insurance

UX Lead

Figma

Produced UX deliverables from concept to high-fidelity

Desktop view of Parachute Term Life Insurance's home page

Term Life insurance product | Munich Re

I co-led the design of the Parachute platform's most complex product, bringing all UX work in-house for the first time, from low-fidelity sketches to high-fidelity Figma mockups.

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Produced UX deliverables from concept to high-fidelity

Term Life insurance product | Munich Re

I co-led the design of the Parachute platform's most complex product, bringing all UX work in-house for the first time, from low-fidelity sketches to high-fidelity Figma mockups.

Read the story

B2C

B2B

Insurance

UX Lead

Figma

Produced UX deliverables from concept to high-fidelity

Term Life insurance product | Munich Re

I co-led the design of the Parachute platform's most complex product, bringing all UX work in-house for the first time, from low-fidelity sketches to high-fidelity Figma mockups.

Read the story

Financial Services

UX Lead

DesignOps

Figma

Led design system creation to improve UX consistency

Image of various design system components

Mobile-first design system for the member portal | OTPP

I championed and led the creation of a design system that brought coherence across the public site and member portal, giving designers and developers a shared source of truth.

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Led design system creation to improve UX consistency

Mobile-first design system for the member portal | OTPP

I championed and led the creation of a design system that brought coherence across the public site and member portal, giving designers and developers a shared source of truth.

Read the story

Financial Services

UX Lead

DesignOps

Figma

Led design system creation to improve UX consistency

Mobile-first design system for the member portal | OTPP

I championed and led the creation of a design system that brought coherence across the public site and member portal, giving designers and developers a shared source of truth.

Read the story