Munich Re
Parachute Insurance
2016 - 2022
Establishing trust in a new brand and insurance platform
For the launch of Parachute Insurance and every product we integrated afterward, I led the creation of marketing materials for both B2B and B2C audiences, establishing the new Parachute brand across every touchpoint. This included personalized, data-driven email campaigns that delivered consumers into pre-authenticated storefronts, co-branded with their employer's logo and pre-populated with the correct coverage amounts for their time-limited offer, an approach that helped drive B2C conversion rates 5x the industry average.
For the launch of Parachute Insurance and every product we integrated afterward, I led the creation of marketing materials for both B2B and B2C audiences, establishing the new Parachute brand across every touchpoint. This included personalized, data-driven email campaigns that delivered consumers into pre-authenticated storefronts, co-branded with their employer's logo and pre-populated with the correct coverage amounts for their time-limited offer, an approach that helped drive B2C conversion rates 5x the industry average.
Throughout the platform's growth, I maintained brand and regulatory compliance across all site and campaign content, ensuring every new product integration stayed consistent with Parachute's established identity and met the standards required in a heavily regulated industry. The result was a new insurance brand that consumers trusted enough to act on, converting at rates well above what's typical for the category.
Throughout the platform's growth, I maintained brand and regulatory compliance across all site and campaign content, ensuring every new product integration stayed consistent with Parachute's established identity and met the standards required in a heavily regulated industry. The result was a new insurance brand that consumers trusted enough to act on, converting at rates well above what's typical for the category.
Parachute Ads B2B (LinkedIn) and B2C (Facebook)
Parachute Personalized and Co-Branded Email Campaigns
Parachute Product Marketing and E-commerce Sites
