Arbor Memorial
Local SEO & Lead Generation
2014 - 2016
Turning campaigns into leads across 100+ locations
I led local SEO strategy for a single-domain site consolidating 100+ branch locations, helping each location compete in local search results while strengthening the brand as a whole. Alongside this, I directed integrated campaigns across Google (search, display, and retargeting), Facebook, and YouTube, reaching consumers researching pre-paid funeral plans or looking for their nearest branch.
I led local SEO strategy for a single-domain site consolidating 100+ branch locations, helping each location compete in local search results while strengthening the brand as a whole. Alongside this, I directed integrated campaigns across Google (search, display, and retargeting), Facebook, and YouTube, reaching consumers researching pre-paid funeral plans or looking for their nearest branch.
These efforts drove traffic to blog content and HubSpot landing pages built around lead-generation forms, giving the sales team a steady stream of qualified leads to follow up on. By connecting SEO, paid campaigns, and content into one coordinated funnel, we saw a meaningful increase in leads generated from online sources.
These efforts drove traffic to blog content and HubSpot landing pages built around lead-generation forms, giving the sales team a steady stream of qualified leads to follow up on. By connecting SEO, paid campaigns, and content into one coordinated funnel, we saw a meaningful increase in leads generated from online sources.
Arbor Memorial's Downloadable Resources
Arbor Memorial's Blog
Arbor Memorial's Lead Generation Forms
